General Manager – Brand Marketing

Role Overview

We are seeking an experienced General Manager – Brand Marketing to lead KreditBee’s overall brand agenda and build the brand into a long-term driver of consumer preference, trust, customer acquisition, and sustainable business growth.

What You Will Do

The role will be responsible for defining and executing brand strategy, positioning, integrated campaigns, digital and social media, communication strategy, consumer insights, brand refresh, marketing effectiveness, and brand governance.

Why It Might Be a Fit

The ideal candidate will have significant experience leading brand strategy and integrated marketing for a scaled consumer business, with a proven track record of building or transforming brands while maintaining a strong focus on business and commercial outcomes.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field.
• MBA/PGDM in Marketing, Business Management, or a related discipline is preferred.
• 10+ years of relevant marketing experience, with significant experience leading brand strategy and integrated marketing for a scaled consumer business.
• Proven experience in building, repositioning, transforming, or scaling a consumer brand.
• Strong experience across brand strategy, consumer marketing, integrated campaigns, digital/social media, and marketing effectiveness.
• Experience managing significant marketing budgets and multiple agency relationships.
• Proven experience building and leading high-performing marketing teams.

Benefits

• Competitive compensation
• Benefits