CRM Manager

Role Overview

KREWE is looking for a CRM Manager to transform Email & SMS into one of our most important engines of customer and revenue growth. This role will own CRM strategy and execution end-to-end, shaping how we acquire, engage, retain, and grow relationships with KREWE customers through smarter lifecycle marketing, segmentation, personalization, automation, and testing.

What You Will Do

Build the CRM Growth Strategy, Evolve the Customer Journey, Bring It to Life, and Test, Learn + Grow.

Why It Might Be a Fit

We’re looking for someone who is equal parts marketer, operator, and analyst: someone who sees the big picture, loves getting into the details, and is excited by the opportunity to shape what best-in-class CRM looks like at KREWE.

Requirements

• 3–5+ years of CRM, lifecycle marketing, Email/SMS, or marketing automation experience, ideally within a DTC or omnichannel consumer brand.
• A track record of using Email & SMS to drive measurable customer and revenue growth, across both campaigns and automated lifecycle programs.
• Hands-on fluency in Klaviyo and Attentive.
• Strong customer instincts and a deep understanding of lifecycle marketing, personalization, segmentation, retention, and LTV.
• A builder’s mindset.
• Analytical curiosity.
• Strong creative judgment and an appreciation for the role brand and storytelling play in driving performance.
• An ability to move comfortably between strategy and execution, and to collaborate across Creative, Marketing, Ecommerce, Retail, and other teams.
• Strong organization and communication skills, with the ability to thrive in a fast-moving, entrepreneurial environment.
• Experience with GA4, Triple Whale, or similar analytics platforms is a plus.
• Working knowledge of Email & SMS compliance and data privacy best practices.
• Bachelor’s degree or equivalent professional experience.

Benefits

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)
• Annual bonuses

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