Marketing Communications Manager Italy (Vegetables)

Role Overview

The role involves developing and executing integrated online and offline marketing strategies to increase brand awareness, engagement, and demand generation. The Marketing Communications Manager will lead the local marketing communications plan in alignment with commercial, crop, product, and customer strategies.

What You Will Do

The main day-to-day responsibilities include developing and executing marketing strategies, creating compelling content, managing marketing budgets, and planning and executing digital campaigns. The role also involves managing and growing social media channels, maintaining and optimizing web content, and organizing promotional activities.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of digital marketing, social media, online advertising, and GEO/SEO principles, as well as experience with CRM platforms and data-driven marketing approaches. The role offers a competitive salary package, hybrid working model, and opportunities for professional development and learning within the KWS Group.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 3 years of experience in a similar marketing communications role
• Experience within agribusiness, seed industry, or vegetable value chains is highly desirable
• Strong content creation and storytelling skills across digital and traditional channels
• Experience with CRM platforms and data-driven marketing approaches
• Knowledge of marketing and design tools such as Canva, Adobe Creative Suite, Photoshop, or similar
• Fluent Italian and professional proficiency in English (both mandatory)

Benefits

• Permanent full-time employment
• Hybrid working model between your place and our station in Noceto, Parma
• Competitive salary package ranging from €40,000 to €60,000 gross per year, depending on experience
• CHUBB insurance coverage
• An international and collaborative work environment
• Space to take ownership, bring ideas to life, and make a visible impact
• Professional development and learning opportunities within the KWS Group
• A culture that values innovation, collaboration, and fresh thinking

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