Marketing Salesforce Administrator

Role Overview

The Marketing Salesforce Administrator will serve as a hands-on technical partner for the marketing and business solutions team, responsible for building, optimizing, and maintaining digital marketing systems that support lead generation, customer engagement, campaign execution, and reporting.

What You Will Do

Develop, manage, and optimize marketing automation programs in Salesforce Marketing Cloud Account Engagement, support Salesforce CRM configuration and data alignment, build and maintain WordPress website pages, and partner with marketing, sales, and business stakeholders to gather requirements and deliver enhancements.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of email marketing best practices, lead generation, digital campaign execution, data quality, and conversion optimization, and will be able to manage multiple projects, prioritize competing deadlines, and communicate clearly with both technical and non-technical stakeholders.

Requirements

• Three or more years of experience in marketing technology, marketing automation, web development, CRM administration, SEO, or a related technical marketing role
• Hands-on experience with Salesforce Marketing Cloud Account Engagement, including campaign setup, automation, forms, landing pages, list management, scoring, grading, and reporting
• Working knowledge of Salesforce CRM, including leads, contacts, campaigns, reports, dashboards, data fields, and sales and marketing alignment processes
• Experience building and maintaining WordPress websites, including page updates, theme or template customization, plug-in management, forms, and basic troubleshooting
• Strong understanding of email marketing best practices, lead generation, digital campaign execution, data quality, and conversion optimization
• Ability to manage multiple projects, prioritize competing deadlines, and communicate clearly with both technical and non-technical stakeholders
• Strong attention to detail, analytical thinking, problem-solving skills, and commitment to delivering high-quality work

Tagged as: CRM Administration, Salesforce