VP of B2C & Digital Marketing

Role Overview

Lead the vision, strategy, and growth agenda for Lakeshore’s consumer and digital marketing, shaping integrated B2C marketing strategies that drive customer acquisition, engagement, retention, and eCommerce growth.

What You Will Do

Shaping the B2C and digital marketing vision, strategy, and growth agenda, integrating loyalty, acquisition, retention, eCommerce, CRM, social, and performance marketing to drive revenue, customer lifetime value, and market share.

Why It Might Be a Fit

You pair creativity with analytical rigor and can explain the ‘why’ behind every investment, make sound decisions without complete information, then assess and adjust, develop future leaders and guide teams through change with resilience and optimism.

Requirements

• 12+ years of experience in digital marketing within an eCommerce environment
• 8+ years in a management role leading digital performance marketing teams in B2C commerce
• Demonstrated success developing and executing growth strategies that drive customer acquisition, retention, engagement, customer lifetime value, and revenue
• Deep expertise across the B2C marketing ecosystem, including loyalty, CRM, lifecycle, email, social, paid media, SEO, digital commerce, and omnichannel marketing
• Experience overseeing significant marketing investments, including budget planning, forecasting, performance measurement, and ROI management
• Strong command of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics
• Experience leading marketing transformation initiatives, such as new technologies, processes, or operating models

Benefits

• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO, and HSA
• 401(k) retirement plan with company contribution
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dress…and we really mean it

Tagged as: Forecasting