Senior Marketing Operations Manager

Later is seeking a Senior Marketing Operations Manager to serve as the connective tissue between their marketing technology, data, and strategy. The role focuses on optimizing marketing system performance, ensuring efficient campaign execution, and providing data-driven insights to inform strategy. The ideal candidate is technically fluent, strategically minded, and capable of architecting scalable processes and influencing growth across Marketing, Sales, and Services.

Requirements

• 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment.
• Proven expertise in marketing automation administration (Marketo required).
• Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration).
• Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks.
• Deep understanding of marketing data hygiene, normalization, and attribution methodologies.
• Exceptional collaboration and communication skills.

Benefits

• Competitive salary
• Comprehensive benefits packages