Later is a social media and influencer marketing software company seeking a Senior Marketing Operations Manager to serve as the connective tissue between marketing technology, data, and strategy. This role focuses on optimizing marketing systems and driving performance across the entire funnel, from campaign execution to attribution modeling and revenue analysis. The ideal candidate will be a technically fluent and strategically minded operations professional.

Requirements

6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment
Proven expertise in marketing automation administration (Marketo required)
Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration)

Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks.
Deep understanding of marketing data hygiene, normalization, and attribution methodologies.
Analytical mindset with the ability to connect operational metrics to business outcomes.

Exceptional collaboration and communication skills.
Strong understanding of marketing data and attribution.
Bachelor’s degree in Business, Marketing, Data, or a related field
Experience managing marketing automation and CRM systems
Ability to translate business objectives into scalable marketing operations frameworks