Role Overview
As the Growth Manager for the UK-Kenya corridor, you’ll drive LemFi’s expansion across East African communities in one of our most critical markets. This is a growth role that requires you to be equally comfortable traveling to key diaspora hubs to build physical community presence and managing high-leverage organic growth.
What You Will Do
Map, infiltrate, and build genuine presence inside East African diaspora associations, WhatsApp groups, and community networks across the UK, seeding LemFi authentically and tracking what drives real sign-ups. Develop and execute comprehensive user acquisition strategies tailored to East African communities in the UK.
Why It Might Be a Fit
You’ll be embedded in the communities we serve, acting as both a strategic thinker and a ground-level operator. You will work across paid channels, organic strategy, local agency partners, and product teams to drive massive user acquisition in this market, while serving as the internal voice of the user.
Requirements
- At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar.
- Deep understanding of the East African community in the UK.
- Proven ability to work against targets and deliver measurable results.
- Strong data-driven mindset.
- Excellent interpersonal skills and the ability to build trust with diverse stakeholders.
- Entrepreneurial and tenacious.
- Self-motivated and effective working independently and in remote environments.
Benefits
- Competitive salary
- Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We’re changing this.
To apply for this job please visit jobs.ashbyhq.com.

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