CRM Marketing Specialist (CRM Journeys Officer)

Role Overview

The CRM Marketing Specialist will work with a Customer Journey Manager designing and building marketing automation workflows, and have an understanding of database objects and the ability to write SQL queries with AI assistance.

What You Will Do

The role involves designing and building personalised email, SMS, and landing page experiences in Marketing Cloud, defining segmentation criteria for batch and trigger emails/SMS campaigns, and conducting A/B testing.

Why It Might Be a Fit

The ideal candidate will have 2–5 years of relevant experience in marketing automation platforms, hands-on technical experience using Salesforce Marketing Cloud, and experience building automated journeys.

Requirements

• 2–5 years of relevant experience in marketing automation platforms
• Hands-on technical experience using Salesforce Marketing Cloud to build journeys and emails
• Skilled in email development utilising HTML, CSS, and AMPscript
• Experience in stakeholder and campaign management to deliver communications in a timely manner
• Experience building automated journeys
• Ability to work independently and as part of a team in a fast-paced environment
• Experience using AI tools to enhance daily work
• Strong attention to detail

Benefits

• A vibrant, relaxed, yet professional culture
• Hybrid working arrangement designed to support work-life balance
• Holistic wellbeing programs offering 24/7 support
• Comprehensive HMO coverage for you and one free dependent, along with life insurance starting from Day 1
• Access to 25 days of leave, made up of 20 vacation days and 5 sick days
• Monthly internet subsidy to help you stay productive at home
• Access to ongoing training and clear pathways for growth and promotion
• Access to all government-mandated benefits, including SSS, PhilHealth, and Pag-IBIG