CRM and Email Marketing Manager

Role Overview

The CRM and Email Marketing Manager will lead and manage a team of associates who create email campaigns, landing pages, and nurture programs. The role will develop, manage, and optimize email and marketing automation programs and strategies.

What You Will Do

Designs, recommends, and manages short and long-term online lead generating and customer retention strategies. Directs, manages, and executes email marketing campaigns based on database attributes and user profiles.

Why It Might Be a Fit

The ideal candidate will have 7+ years of relevant experience in email, CRM, and online marketing, development, and management, and prior experience leading a team is preferred.

Requirements

• Bachelor’s degree in marketing or related field
• 7+ years of relevant experience in email, CRM, and online marketing, development, and management
• Prior experience leading a team preferred
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
• Working knowledge of marketing automation cloud software, Marketing Cloud a plus
• Working knowledge of Salesforce or related CRM software
• HTML skills and analytics software skills a plus
• In-depth understanding of email marketing best practices
• Understanding of opt-in/opt out and SPAM issues and requirements
• Strong understanding of current online marketing concepts, strategy, and best practices
• Strong understanding of analytics that is grounded in knowledge of sales and marketing processes
• Strong communication skills – both oral and written
• Ability to build relationships at all levels – internally and externally
• Strong customer service mindset
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Solid critical thinking and creative problem-solving skills
• Strong analytical skills and attention to detail
• Ability to train, mentor, and motivate others

Benefits

• Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions)
• Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance)
• Paid parental leave
• Company-sponsored 401k plan with company matching
• PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure
• Tuition reimbursement for continuing education