Associate Director, Digital Marketing

Associate Director, Digital Marketing role at Lonza, responsible for defining and managing global website, search, and digital user experience strategy, working cross-functionally with various teams to drive commercial impact and lead the organization’s response to AI-driven search evolution.

Requirements

• Own the website strategy for lonza.com, setting direction for information architecture, content structure, governance, and channel integration to drive brand and commercial outcomes.
• Serve as the strategic interface between Global Marketing and web development team, aligning technical decisions with UX, search performance, and commercial impact.
• Drive continuous optimisation through audits and gap analyses across content, technical health, navigation, and conversion.
• Own the global organic search strategy, spanning keyword strategy, content gaps, on-page optimisation, internal linking, and SERP feature capture.
• Govern technical SEO with web development, covering crawlability, indexation, Core Web Vitals, structured data, and mobile performance.
• Manage external SEO agency relationship, setting objectives, managing performance, and embedding recommendations into internal roadmaps.
• Lead the organisation’s AI search strategy, defining the impact of generative search experiences on visibility, traffic, and content.
• Define and implement a GEO framework, covering content structures, authority signals, schema, and entity optimisation to improve AI-driven discovery and citation.

Benefits

• Competitive salary
• Benefits package
• Opportunity for professional growth and development
• Collaborative and dynamic work environment