Senior Director, CRO & Landing Page Strategy

Role Overview

The Senior Director of CRO & Landing Page Strategy will build and lead the CRO function, owning onsite optimization, CairnAI, and offer strategy. The role involves building and executing testing roadmaps, reporting and analytics, client communication, and revenue growth.

What You Will Do

The Senior Director will work directly with clients, running onsite optimization programs and building/testing landing pages and funnels in CairnAI. They will also document and standardize processes, templates, and workflows for the function.

Why It Might Be a Fit

The ideal candidate has 7+ years of experience in CRO, ecommerce growth, or performance marketing, with experience owning or building a function from the ground up. They should have direct experience working with ecommerce brands on Shopify and hands-on experience managing cross-functional teams.

Requirements

• Experience owning or building a function, practice, or team from the ground up
• Proven experience working with ecommerce brands on Shopify
• Direct landing page and paid funnel experience
• Hands-on experience managing and collaborating with cross-functional teams
• 7+ years of relevant experience in CRO, ecommerce growth, or performance marketing
• Direct, hands-on CRO experience
• Direct offer strategy experience
• Strong familiarity with ecommerce platforms such as Shopify and WordPress
• Comfort operating as both an individual contributor and a leader
• Experience partnering with sales/GTM teams on revenue growth

Benefits

• 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance
• 401K with company match
• Generous PTO and holidays
• A day off during your birthday week!