Role Overview
The Marketing Technology Lead will own Lyft’s B2B marketing technology stack, leading solution design, architecture, and data model, and partnering with Marketing Operations, Sales Operations, and other teams.
What You Will Do
The role involves hands-on leadership, configuring and extending the marketing automation platform, building integrations, and owning the marketing technology roadmap and architecture.
Why It Might Be a Fit
The ideal candidate will have 7+ years of experience in marketing technology, hands-on administration of a B2B marketing automation platform, and strong understanding of B2B demand generation and lead-to-opportunity workflows.
Requirements
- Bachelor’s degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience
- 7+ years of experience in a marketing technology, marketing operations engineering, or business systems role
- Hands-on administration and configuration of a B2B marketing automation platform (HubSpot, Marketo, Pardot, or Eloqua)
- Hands-on depth in at least two platform categories beyond marketing automation
- 3+ years hands-on in Salesforce or an equivalent CRM
- Hands-on experience with tag management and web or campaign tracking instrumentation
- Led end-to-end delivery of at least 2 large, cross-functional marketing technology programs
- Experience providing technical direction to engineers, contractors, or implementation partners
- Strong understanding of B2B demand generation and lead-to-opportunity workflows
Benefits
- Extended health and dental coverage options
- Life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- Access to a Lyft funded Health Care Savings Account
- RRSP plan with company match
- Flexible paid time off policy
- 18 weeks of paid time off for new parents
- Subsidized commuter benefits and Lyft ride credits
To apply for this job please visit app.careerpuck.com.
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