Marketing and Communications Specialist

Role Overview

MACNY is seeking a Marketing & Communications Specialist to support marketing and communications efforts for its Talent Development programs. The role involves collaborating with internal teams and external program partners to increase awareness, engagement, and participation across career exploration, pre-apprenticeship, and Registered Apprenticeship programs.

What You Will Do

The Marketing & Communications Specialist will plan, coordinate, and execute marketing and communications initiatives, develop marketing and communications materials, write and edit communications, and create and execute social media and digital marketing campaigns.

Why It Might Be a Fit

The ideal candidate will have a bachelor’s degree in marketing, communications, business, or a related field, and experience with content management, copy editing, event coordination, digital marketing, and social media management.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• Experience with content management, copy editing and proofreading, event coordination, digital marketing, social media management, and other key marketing skills
• Exceptional written and verbal communication skills
• Detail oriented with strong organizational skills
• Ability to perform as part of a small team with evolving directives
• Ability to prioritize multiple projects simultaneously
• Proficient in Microsoft Office, experience with Adobe Creative Suite is preferred
• Proficient with digital content platforms such as content management systems, web-hosting platforms, social media for business, e-mail marketing, etc.
• Experience with CRM management is preferred
• Willingness to learn new programs and skills
• Must have a valid driver’s license with reliable transportation for frequent community outreach and engagements within New York State
• Completion of a satisfactory background check will be required
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times
• Up to 15% of travel. Local travel within Central New York and Mohawk Valley is required
• Must have flexibility in availability to support occasional activities outside of regular business hours

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Disability insurance
• Life insurance
• Vision insurance
• Flexible spending account
• Paid time off

Tagged as: CRM Administration