Senior Manager, Donor Growth & Retention (14-month contract)

Make-A-Wish Canada is seeking a Senior Manager, Donor Growth & Retention to lead key mass fundraising programs and strategies to drive donor acquisition, retention, and long-term value. The role focuses on delivering integrated, data-informed campaigns and strengthening donor relationships to support sustainable revenue growth, while embodying a collaborative, mission-driven leadership approach across the organization.

Requirements

• Post-secondary education in fundraising, marketing, business, communications, or equivalent experience, training and education
• 7+ years of progressive experience in direct response fundraising or performance marketing
• Proven ownership of revenue targets and budget management
• Experience leading multi-channel marketing and fundraising campaigns
• Strong knowledge of segmentation, CRM systems, and marketing databases
• Expertise in performance measurement (response, retention, conversion, donor lifetime value)
• Experience in people leadership or leading cross-functional teams and vendors/agencies
• Strong strategic planning and revenue growth capabilities
• Advanced analytical, forecasting, and project management skills
• Excellent communication and stakeholder management abilities
• A clear Criminal Background Check is required

Benefits

• Annual vacation starting at three weeks & additional paid leaves
• Work/life balance and flexibility
• Hybrid working environment
• Employee Wellness Program
• Corporate discounts
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more!