Role Overview
The Senior CRM Manager will own and scale customer communication channels, drive revenue, retention, and lifetime value through best-in-class lifecycle marketing, and partner with internal teams and external vendors.
What You Will Do
The ideal candidate will develop and optimize customer journeys, build sophisticated audience segments, and lead the end-to-end CRM calendar across product launches, collaborations, and brand campaigns.
Why It Might Be a Fit
The ideal candidate has a strong point of view on premium apparel, understands how to balance commercial performance with elevated brand storytelling, and has experience with Klaviyo, Shopify, and customer analytics platforms.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred, or equivalent professional experience
- 6+ years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within ecommerce or a digitally driven consumer business
- Proven experience owning email, SMS, and push strategy, execution, and performance for a high-growth ecommerce brand
- Deep, hands-on mastery of Klaviyo, including campaigns, flows, segmentation, personalization, testing, analytics, deliverability, and platform integrations
- Demonstrated success improving repeat purchase, retention, reactivation, CRM revenue contribution, and customer lifetime value
- Experience with Shopify or Shopify Plus, GA4, Triple Whale, customer analytics platforms, and ecommerce reporting tools
- Strong analytical skills, with the ability to translate complex customer and channel data into clear recommendations and business actions
- Experience within premium fashion, luxury, streetwear, lifestyle, beauty, or another culturally relevant consumer category strongly preferred, with a strong understanding of how product, culture, storytelling, and community come together in customer communications
Benefits
- Competitive plans for Medical, Dental, Vision
- 401(k) + matching
- Generous PTO policy + observed holiday calendar
- Monthly mobile/internet stipend
- Employee discount for eligible Malbon products
To apply for this job please visit job-boards.greenhouse.io.
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