Digital Analytics Manager

Role Overview

The Digital Analytics Manager will play a critical role in enterprise-wide Global Digital Storefront initiatives, joining Manulife’s Global Digital Marketing to drive the successful implementation and continuous evolution of the organization’s digital strategy across consumer markets.

What You Will Do

This role will be responsible for collecting, analyzing, and interpreting complex digital data, synthesizing results into clear, actionable insights that improve business outcomes.

Why It Might Be a Fit

The Digital Analytics Manager will influence digital strategy, enhance performance, and help elevate the effectiveness of enterprise digital initiatives.

Requirements

• Minimum 5 years’ experience working with advanced digital analytics platforms such as Adobe Analytics, Analysis Workspace, Adobe Target, Audience Manager, Real-Time CDP, Adobe Experience Platform, or similar enterprise tools.
• 2+ years of business analysis experience in large organizations with multiple functions and/or business units.
• Data management and visualization experience (Power BI or Tableau, SQL, R).
• Experience measuring digital performance, including mobile analytics.
• Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and PowerBI.
• Hands-on Python for data science: pandas/numpy/scikit-learn/statsmodels/PySpark; MLflow for experiment tracking and model registry; CI/CD and testing.
• Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries.
• Analytical rigor and systems thinking across data, measurement and modeling layers.
• Analytics engineering, and Python modeling.
• Strong data storytelling, insight synthesis, and executive-ready communication.
• Stakeholder influence and change management, especially across marketing, digital engineers, and MarTech.
• Deep experimentation mindset, measurement discipline and ROI orientation.
• Demonstrated ownership, bias for action, and comfort with ambiguity.

Benefits

• Health insurance
• Dental insurance
• Mental health insurance
• Vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Paid time off program (including holidays, vacation, personal, and sick days)
• Statutory leaves of absence