Role Overview
The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock’s insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers.
What You Will Do
Contributes to the execution of product launches and campaigns, assists in writing and development of marketing campaigns, leverages various types of media to drive marketing campaigns, evaluates campaign success using analytics, and helps manage relationships with creative and compliance teams.
Why It Might Be a Fit
The ideal candidate will have a background in marketing with preferred experience in the life insurance space and will be passionate about bringing excitement to these experiences.
Requirements
- A minimum of a bachelor’s degree in Marketing, Communications, or a related field of study
- A minimum of 2-5 years of experience
- Familiarity with the life insurance and financial services insurance industry
- Proficiency in marketing automation and digital marketing platforms
- Strong project management skills
- Exceptional written and verbal communication skills
- Strong writing and copy-editing abilities
- Knowledge using Generative AI tools to drive business growth and innovation
- Proficiency with Microsoft Office
Benefits
- Health insurance
- Dental insurance
- Mental health insurance
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Paid time off program (up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time each year)
- Statutory leaves of absence
To apply for this job please visit manulife.wd3.myworkdayjobs.com.
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