Senior Marketing Insights Manager

Maple is a fast-growing health tech company that offers virtual care services. The Senior Marketing Insights Manager will lead the company’s marketing measurement strategy, building and evolving systems to power marketing decisions. The role will require strong experience in marketing analytics, data science, and a focus on marketing measurement and performance analysis.

Requirements

• 7+ years of experience in marketing analytics, data science, or a related field
• Strong experience with attribution, incrementality testing, or marketing mix modelling
• Proven ability to build and scale reporting frameworks, dashboards, and performance metrics
• Experience working with large datasets and translating data into actionable business insights
• Strong understanding of digital marketing channels and full-funnel performance measurement
• Experience designing and running experiments (A/B testing, multivariate testing)
• Proficiency with analytics and BI tools (e.g., Looker, SQL, Google Analytics, or similar)
• Strong communication skills, with the ability to clearly present insights to cross-functional and senior stakeholders
• Comfortable working in a fast-paced, high-growth environment with evolving priorities

Benefits

• Competitive benefits package
• Health spending account
• Maple access (virtual healthcare)
• Flex Benefits Budget
• Paid health Days
• Destination5 (international work opportunity)
• Retirement savings plan