Senior Marketing Operations Lead (Lifecycle & Automation)

Role Overview

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to support one of our premium enterprise clients. This role is responsible for designing and optimizing marketing automation, lifecycle engagement programs, and data-driven marketing operations that drive measurable business outcomes.

What You Will Do

Design and manage lifecycle marketing programs, build and optimize automated marketing campaigns, develop lifecycle workflows, implement segmentation and personalization strategies, manage marketing automation platforms, ensure proper Salesforce CRM integration and data flow, and more.

Why It Might Be a Fit

The ideal candidate combines deep marketing automation expertise, strong analytical skills, and cross-functional collaboration to deliver scalable marketing programs that support client growth.

Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
• Strong expertise with marketing automation platforms (HubSpot, or similar)
• Experience working with Salesforce CRM and marketing system integrations
• Experience building lead management and lifecycle marketing frameworks
• Strong analytical skills and experience with marketing performance reporting
• Ability to manage complex marketing programs in a fast-paced environment
• Excellent communication and collaboration skills

Benefits

• Health Benefits
• Paid Vacation
• Paid Holidays
• Paid Sick Time
• Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem