Role Overview
The Senior CRM Manager will help shape how CRM is used at Marshmallow by building strong foundations, enabling others to use the platform effectively, and creating governance needed to make customer communications work better across multiple teams.
What You Will Do
The role will involve owning and evolving Marshmallow’s CRM operations capability, building strong governance frameworks, enabling and supporting stakeholders, and partnering cross-functionally with teams to identify opportunities and improve customer communications.
Why It Might Be a Fit
The ideal candidate will be a self-starter who is comfortable with a high level of autonomy, enjoys taking ownership of ambiguous, high-impact work, and is motivated by helping teams do better work together.
Requirements
- Experience working in CRM operations or CRM management within an in-house, tech-led business
- Recent hands-on experience with Braze
- Proven experience creating CRM governance and enabling other teams to use CRM effectively across an organisation
- Strong data literacy, including analysing campaign or email test performance
- Confidence in using data tools or AI-assisted analysis to generate insights and support decision-making
Benefits
- Bonus scheme designed to reward high performance
- Private medical insurance with Vitality
- Mental health support with Oliva
- Personal learning budget
- 2 dedicated L&D days a year
- Monthly flexible benefits budget
- 25 days holiday plus bank holidays
- 4 weeks Work From Anywhere per year
To apply for this job please visit jobs.ashbyhq.com.
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