Manager Digital Marketing

Mattel is seeking a Manager Digital Marketing to lead the development and execution of a social-first brand strategy, shaping how the brand shows up across platforms, communities, and culture. This role will be responsible for translating brand strategy into best-in-class social and integrated campaigns, ensuring the brand is not only present in culture but actively participating in it.

Requirements

• 6+ years of experience in marketing, with a strong emphasis on social, digital, and influencer marketing
• Proven track record of leading social strategy and executing high-impact, culturally relevant campaigns
• Deep expertise in social platforms (TikTok, Facebook, Instagram, YouTube, etc.), content trends, and creator ecosystems
• Experience building and scaling always-on content and community engagement strategies
• Strong understanding of social analytics, performance metrics, and optimization techniques
• Ability to translate insights into compelling, platform-native creative ideas
• Strategic thinker who can connect brand vision to day-to-day social execution
• Hands-on mindset with the ability to own execution, not just strategy
• Strong leadership and cross-functional collaboration skills
• Confident presenter with the ability to influence senior stakeholders
• Highly proactive, detail-oriented, and performance-driven
• Passion for culture, entertainment, and storytelling, with a constant pulse on what’s next
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves

Benefits

• Competitive total pay programs
• Comprehensive benefits