Marketing Operations & Lifecycle Manager (UK & ANZ)

Role Overview

The Marketing Operations & Lifecycle Manager is responsible for optimizing the customer lifecycle journey through data-driven marketing operations, automation, and lifecycle programs. The role aligns and evolves the MarTech ecosystem (website, CRM, and APIs) ensuring accurate tracking, attribution, and seamless cross-system lead flow.

What You Will Do

Owns the operations strategy, lifecycle marketing programs, and MarTech ecosystem across UK and ANZ. Designs, implements, and optimizes customer, partner, and merchant lifecycle programs spanning acquisition, onboarding, activation, engagement, retention, and growth. Manages automation, CRM integrations, lead scoring, segmentation, and nurture programs to improve conversion and lifetime value.

Why It Might Be a Fit

The ideal candidate has a deep understanding of lifecycle marketing, customer journey mapping, lead management, attribution modeling, and marketing performance measurement. They have experience managing high-volume CRM and marketing automation platforms, including Salesforce, Marketo, and HubSpot. The candidate is a strategic thinker who aligns digital marketing initiatives to business objectives, growth priorities, and customer needs.

Requirements

• Bachelor’s Degree in Marketing
• Experience managing high volume CRM and marketing automation platforms, including Salesforce, Marketo, and/or HubSpot
• Typically Minimum 6 Years Relevant Exp marketing service or marketing agency experience with email automation experience
• Proven experience in Marketing Operations, Lifecycle Marketing, Marketing Automation, Revenue Operations, or CRM-led marketing environments

Benefits

• Competitive salary
• Equity
• Healthcare
• PTO
• Retirement plan
• Learning budget
• Parental leave
• Wellness programs
• Visa/relocation assistance
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays

Tagged as: Attribution Modeling, Data Analysis, HubSpot, Lead Scoring, Marketo