Creative Director, Performance Marketing

We’re looking for a Creative Director with GenAI expertise and a track record of developing concept-driven digital ads for performance marketing.

Requirements

• Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off- platform), ensuring alignment with business objectives and brand strategy
• Defines creative strategies and vision for AI-generated ads across SMB DRM
• Works with AI and GenAI tools for creative ideation and production
• Leads regular creative reviews and presentations to internal stakeholders, including leadership
• Sets the creative inputs across creative testing plans to optimize creative
• Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
• Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
• Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
• Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

Benefits

• Bonus & Equity