Customer Growth & Insights Manager

Role Overview

The Customer Growth & Insights Manager will lay the foundation for better customer and business decisions by combining customer knowledge, commercial data, and market signals. They will work cross-departmentally with Marketing, Sales, Commercial Management, and other specialist departments.

What You Will Do

The main day-to-day responsibilities will include combining internal customer data, customer feedback, market information, sales, and store feedback to create a clear picture of potential, needs, and risks. They will evaluate and prioritize growth opportunities and use cases along the customer life cycle, from acquisition to activation, development, and binding and reactivation.

Why It Might Be a Fit

The ideal candidate will have several years of professional experience in customer strategy, CRM strategy, customer insights, commercial analytics, business insights, or a comparable role with a focus on customer growth. They will have a very good understanding of customer life cycles, segmentation, campaign effects, business cases, and commercial connections.

Requirements

• Several years of professional experience in customer strategy, CRM strategy, customer insights, commercial analytics, business insights, or a comparable role with a focus on customer growth
• A very good understanding of customer life cycles, segmentation, campaign effects, business cases, and commercial connections
• The ability to translate complex business questions into clear data requirements, key figures, and decision logic
• Secure handling of key figures, analyses, and dashboards
• Experience in cross-departmental collaboration with marketing, CRM, digital, sales, offer management, and BI
• Strong communication and moderation skills, as well as the courage to constructively question existing assumptions
• A pragmatic, self-employed way of working
• Very good knowledge of German and English in writing and speaking

Benefits

• Employee discounts
• Company restaurant
• Free parking
• Flexible working hours
• 1 day home office for a better work-life balance
• Diverse training offers and individual development opportunities at METRO
• Sports and fitness offers over myClubs