Performance Marketing Manager

Role Overview

The Performance Marketing Manager will lead paid digital acquisition strategy and execution, managing campaign budgets, performance, analytics, and optimization to achieve CAC, ROAS, and growth targets.

What You Will Do

Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms, manage campaign budgets, develop audience targeting, and monitor performance and conversion KPIs.

Why It Might Be a Fit

The ideal candidate will have 3–5 years of experience in performance/digital marketing with hands-on management of advertising budgets, strong analytical and quantitative skills, and experience with GA4, reporting, and dashboards.

Requirements

• Degree in Marketing, Business, or a related field, or equivalent professional experience
• 3–5 years of experience in performance/digital marketing with hands-on management of advertising budgets
• Proven experience managing Google Ads and Meta Ads at scale
• Strong analytical and quantitative skills with experience in GA4, reporting, and dashboards
• Practical knowledge of CRO, landing page testing, and conversion tracking
• Strong understanding of campaign optimization and acquisition KPIs
• Excellent stakeholder management and cross-functional communication skills
• Affiliate marketing experience will be an advantage, particularly in iGaming, fintech, betting, or lottery
• Experience with affiliate models such as CPA, revenue share, or hybrid will be an advantage