Marketing Automation & AI Lead

Role Overview

The Marketing Automation & AI Lead will drive the strategy, optimization, governance, and adoption of MKS’ global marketing technology ecosystem, leading initiatives that improve marketing efficiency, customer engagement, lead management, data quality, and digital customer journeys through automation, AI, and connected technologies.

What You Will Do

The role combines marketing technology leadership, automation strategy, AI enablement, data governance, and cross-functional project management, requiring strong business acumen, technical expertise, and stakeholder management skills.

Why It Might Be a Fit

The ideal candidate will have a proven track of experience in Marketing Automation, Marketing Operations, Marketing Technology, Digital Marketing, or a related role, with hands-on experience with platforms such as HubSpot, Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Marketo, Eloqua, or comparable solutions.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Digital Technologies, Computer Science, or a related discipline
• Proven track of experience in Marketing Automation, Marketing Operations, Marketing Technology, Digital Marketing, or a related role
• Hands-on experience with platforms such as HubSpot, Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Marketo, Eloqua, or comparable solutions
• Strong understanding of MarTech ecosystems, digital customer journeys, lead management processes, data flows, and platform integrations
• Experience designing and implementing automated workflows, lead nurturing programs, lifecycle models, and campaign automation initiatives
• Operational expertise in performance marketing platforms like Meta, TikTok or LinkedIn to driving ambitious revenue or lead generation targets
• Strong knowledge of marketing data management, data quality, governance, consent management, campaign attribution, and reporting frameworks
• Experience managing marketing technology implementations, integrations, optimization projects, and cross-functional stakeholders
• Experience evaluating, implementing, or governing AI-powered marketing tools, including chatbots, conversational AI, content generation, personalization, and workflow automation solutions
• Experience developing MarTech roadmaps, governance frameworks, operating standards, and user adoption programs
• Knowledge of APIs, middleware, webhooks, customer data platforms, analytics solutions, and integration tools
• Experience managing software vendors, implementation partners, licensing models, and technology budgets
• Ability to translate business requirements into scalable technology solutions, automated workflows, and operational processes
• Demonstrated ability to lead cross-functional initiatives and influence technical and non-technical stakeholders
• Strong presentation, training, documentation, and change management capabilities
• Strong analytical, problem-solving, project management, communication, and stakeholder management skills
• Ability to work effectively across multiple business functions, regions, and global teams
• Fluent English language skills, with the ability to communicate effectively with global stakeholders

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Stock options
• Equity
• Flexible work arrangements
• Professional development opportunities

Tagged as: Change Management, Eloqua, HubSpot, Marketo, Pardot