Senior Data Analyst (m/w/d) – Bereich Marketing

Hybrid Full TimeMunich, Bavaria, GermanyMotel One Group

Become part of our Digital Marketing department in our Head Office in Munich and shape the digital growth strategy of Motel One and The Cloud One Hotels actively.

Requirements

  • At least 6 years of relevant professional experience in the field of marketing, digital analytics, ideally in digital marketing, e-commerce, or performance marketing.
  • Master SQL securely (e.g. BigQuery) and analyze complex data sets independently.
  • Bring solid experience in attribution, budget management, and performance measurement and understand the mechanisms of paid media, CRM, and conversion funnels.
  • Have experience in forecasting, statistical analysis, or predictive models and can not only build models but also business align them.
  • Have a basic understanding and some experience in data and BI architecture, including data sources and pipelines.
  • Work safely with BI and visualization tools (e.g. Looker Studio, Power BI, Tableau) and translate data into clear decision-making bases.
  • Communicate complex relationships understandably and convincingly to departments and management.
  • Work independently, structured, and solution-oriented and bring topics proactively forward.
  • Be a team player and inspire your colleagues with your analytical knowledge and insights.
  • Have very good German and English skills in writing and speaking.

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