Role Overview
The Marketing Analytics Lead will partner with Marketing leaders to define success metrics, measurement plans, and key performance indicators for campaigns, channels, and strategic initiatives. The role combines marketing analytics, business intelligence, measurement strategy, and executive storytelling to connect campaign performance with player and business outcomes.
What You Will Do
The responsibilities include developing and maintaining executive scorecards, dashboards, and reporting solutions, analyzing campaign, channel, and player behavior data, and translating complex marketing and player data into clear recommendations.
Why It Might Be a Fit
The ideal candidate will have experience in marketing analytics, data analytics, business intelligence, or related fields, and will be able to partner with Marketing leaders to define measurement strategies, evaluate performance, and drive data-informed decision making.
Requirements
- Master’s Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field
- 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
- Advanced SQL and/or Python skills with experience analyzing large-scale customer, player, marketing, or digital engagement datasets
- Experience analyzing and interpreting performance data across paid media, lifecycle marketing, CRM, web analytics, or other digital marketing channels
- Experience translating complex analytical findings into clear, actionable recommendations for technical and non-technical audiences
Benefits
- Data Analytics IC4 – The typical base pay range for this role across the U.S. is USD $106,400 – $203,600 per year
- Certain roles may be eligible for benefits and other compensation
To apply for this job please visit apply.careers.microsoft.com.
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