Senior Director of Brand Marketing

Role Overview

The Senior Director of Brand Marketing will grow the value of the National Forest Foundation’s brand, shaping how the brand shows up and turning it into real results for forests, people, and partners. The role is a build-and-run position, where the Senior Director will lead brand and partnership marketing while building the strategy, playbook, measures, and team to scale the brand’s success.

What You Will Do

The Senior Director of Brand Marketing will steward and evolve the brand position, define and evolve brand architecture, set and steward brand and co-brand standards, and lead brand research and measurement. They will also serve as an advisor to the CMO and Executive Leadership Team on high-level brand marketing challenges, risks, and opportunities.

Why It Might Be a Fit

The ideal candidate will be a strategic and systems thinker who connects brand decisions to organizational goals, partner needs, and long-term mission impact. They will have a track record of conceiving and delivering original brand partnership activations that create value for both partners, and experience tying marketing to measurable business outcomes.

Requirements

• Bachelor’s degree required; MBA strongly preferred or equivalent experience
• 10+ years of experience in brand marketing, brand strategy or partnership marketing, with experience in both corporate and nonprofit settings; conservation experience preferred
• P&L (Profit & Loss) or general management experience; runs the work like a business owner, not a campaign calendar
• Demonstrated success in brand building and brand health measurement, including tracking studies and dashboards, and in building a partner marketing playbook and function from limited structure
• Demonstrated success developing and supporting corporate partnerships, including shaping partner-facing deals with commercial rigor and a clear understanding of what corporate partners look for in a nonprofit partner
• Track record of conceiving and delivering original brand partnership activations that create value for both partners
• Experience tying marketing to measurable business outcomes, including measuring and valuing sponsorship or partnership marketing and assigning financial value to marketing deliverables
• Proven track record in stewardship and building brand trust
• Demonstrated ability to expand investment through effective marketing, attracting new donors and partners and inspiring existing supporters to give more
• Deep understanding of the creative process and how to bring a brand to life through creative assets and execution
• Experience managing budgets, agencies, and research partners
• Experience building and leading teams, including growing team capacity to meet expanding demand

Benefits

• Health and Wellness: Medical and dental insurance paid at 75% by the organization for you and any dependents.
• Vision insurance paid 50% by the organization for you and any dependents.
• Health savings account (HSA) with employer contributions between $1,878-$3,750 per year, predicated on coverage type.
• Healthcare and dependent care flexible spending accounts (FSA).
• Employee assistance program (EAP) at no cost.
• Financial Wellbeing: 403(b) retirement plan with a 5% employer match after one (1) year of service.
• Short-term and long-term disability insurance at no cost.
• Basic life and AD&D insurance at no cost, with voluntary life insurance options.
• Whole life insurance at a discounted rate
• Flexibility and time off: Employees start with 35 days of annual leave, sick leave, personal leave, and holidays (annual leave accrual rates increase with years of service).
• Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid.
• Personal Development: Training & Development Programs
• Professional development reimbursement for up to $1,000 per year.
• Journey of a Lifetime: The opportunity to support an incredible mission and travel to / work in spectacular locations.

Tagged as: Financial Modeling