Marketing Director

Role Overview

The Marketing Director will lead the marketing function for Charles Sturt University – Sydney and Melbourne campuses, shaping and executing integrated marketing strategies to drive brand growth, student recruitment, and revenue outcomes.

What You Will Do

The role involves leading a high-performing marketing team, overseeing campaign and digital delivery, and partnering with internal and external stakeholders to ensure activity aligns with Charles Sturt University brand standards, policies, and commercial objectives.

Why It Might Be a Fit

The ideal candidate will be a strategic marketing leader with a strong commercial mindset, a passion for education, and experience in leading teams, navigating complex stakeholder environments, and influencing at senior levels.

Requirements

• 5+ years’ experience in a senior marketing position
• Degree in Marketing, Business Management or a related discipline
• Extensive marketing experience, including senior leadership responsibility and accountability for strategy, campaigns, and performance outcomes
• Proven experience leading and developing a marketing team, with at least 5 years’ people leadership responsibility
• Strong understanding of paid digital channels, marketing technology systems, AI-enabled marketing practices, and the evolving digital landscape
• Demonstrated experience developing and implementing integrated marketing and branding strategies that deliver measurable growth
• Strong commercial acumen and ability to balance academic and business priorities
• Experience working in complex, multi-site or matrix environments
• Excellent stakeholder engagement, negotiation, and communication skills
• High-level analytical capability with the ability to translate data and insights into clear strategic direction
• Demonstrated resilience in dynamic environments, with the ability to navigate shifting priorities, lead through change, and maintain positive team momentum

Benefits

• Fitness Passport access
• Access to LinkedIn Learning
• 2 days a year volunteer leave
• Diversity Equity and Inclusion
• Flexible work arrangements