Go To Market Manager

Role Overview

The GTM Launch Manager is responsible for planning, coordinating, and executing launch strategies for new products, services, programs, or initiatives. This role combines strategic planning with hands-on execution to deliver successful and scalable launches.

What You Will Do

Design and own the integrated go-to-market strategy and launch plan, develop and continuously refine the market positioning, messaging, and supporting tools needed to create awareness, communicate value, and enable the sales motion.

Why It Might Be a Fit

The ideal candidate will have 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline
• Demonstrated experience designing and executing the go-to-market strategy for a net-new product
• Proven ability to evaluate a market opportunity, identify what is needed to successfully go to market, make informed recommendations, and translate strategy into execution

Benefits

• Medical
• Dental
• Vision
• HSA
• FSA
• Earned time off
• 401K/student loan repayment
• Life insurance & AD&D insurance
• Employee assistance program
• Employee stock purchase program
• Tuition reimbursement
• Performance-based incentive pay
• Short- and long-term disability
• Wellness program