Senior Marketing Campaign Operations Specialist

Role Overview

We are seeking a Senior Marketing Campaign Operations Specialist to execute and optimize marketing campaigns across NeoGenomics. The successful candidate will serve as a shared resource, supporting email marketing, lead nurturing, webinars, and content distribution initiatives across multiple teams.

What You Will Do

The specialist will own the technical build, deployment, testing, and execution of campaigns, ensuring best practices are applied to maximize engagement and performance. They will collaborate closely with marketing stakeholders to translate strategy into effective customer-facing campaigns and provide operational expertise to reach target audiences and drive measurable business results.

Why It Might Be a Fit

This role is ideal for a motivated individual who wants to thrive in a dynamic environment, leverage their skills, and continue to grow and be challenged. The successful candidate will be part of a company that invests in its employees and offers numerous training opportunities, a comprehensive benefits package, and a purpose-driven mission where work directly contributes to improving patient care and saving lives.

Requirements

• Bachelor’s degree or equivalent combination of education and work experience
• Minimum of 5 years of experience in email marketing, marketing automation, or campaign execution
• Deep hands-on experience building and deploying campaigns within a marketing automation platform such as Salesforce Marketing Cloud or a comparable solution
• Demonstrated ability to apply independent judgment to campaign structure, optimization, and execution strategies
• Strong organizational and project management skills, with the ability to manage multiple concurrent requests and competing priorities
• Experience developing landing pages and campaign-specific digital assets
• Comfortable evaluating and implementing emerging technologies and campaign tools, including AI-enabled solutions, to improve efficiency and performance

Benefits

• Competitive HMO and PPO health plan options
• Company-matched 401(k)
• Employee Stock Purchase Program
• Tuition reimbursement
• Leadership development programs
• Wellness initiatives
• Employee resource groups
• 16 days of paid time off, plus company holidays

Tagged as: Project Management, Salesforce