We are looking for a Performance Marketing Lead to join our Nespresso team at Nestle. As a Performance Marketing Lead, you will develop and execute media marketing strategies across all media and digital channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media, programmatic advertising, affiliate marketing, display advertising, retargeting, custom audiences and emailings.
Requirements
- Develop and execute media marketing strategies across all media and digital channels
- Translate campaign planning and business objectives into effective online acquisition strategies
- Manage daily online acquisition activities in line with global guidelines, local needs, and allocated budgets
- Oversee creative and performance media agencies and Internal Business Services (IBS) for timely delivery of high-quality assets
- Track, analyze, and optimize campaigns to achieve objectives such as Return on Investment (ROI), Cost per Acquisition (CPA), Cost per Lead (CPL), Cost per Mille (CPM), Cost per Click (CPC), Conversion Rate (CVR), app downloads, and social engagement metrics
- Stay updated with the latest trends, tools, and technologies in digital marketing
- Identify, propose, and test new digital channels and acquisition strategies
- Drive increased adoption of AI and automation to improve campaign performance
- Focus on data-driven personalization and audience segmentation
- Integrate performance marketing with CRM initiatives to deliver seamless, end-to-end customer journeys
- Contribute to cross-channel measurement, attribution modeling, and insights generation
Benefits
- Flexible work schedule
- Hybrid working
- Multinational experience at one of the world’s leading food and beverage company
- International and domestic career opportunities
- Development opportunities and trainings
- Exclusive employee discounts
- Employee Assistance Program, 24/7 expert support
- Sport benefit program (benefit from more than 350 sport centers)
- A paid birthday leave
- 4 weeks paternity leave
To apply for this job please visit jobdetails.nestle.com.
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