Research Programs and Market Insights Lead – Product Marketing

Role Overview

Lead the primary research program for Product Marketing and Product, setting priorities and quality standards. Direct research agencies and panel providers to execute studies end to end, managing scope, methodology, and budget. Brief senior leaders and operate with autonomy in a fast-changing environment.

What You Will Do

Lead research on customer needs, jobs to be done, buyer journeys, and decision-making, and bring findings together into a clear, customer-centered view of the market. Present findings to senior and executive management in Product Marketing and Product Management with clear, decision-ready insight.

Why It Might Be a Fit

This is a strategic, high-visibility role for someone who shapes the questions, oversees the work, and communicates what it means. You will lead through influence, operate with autonomy, and drive thought leadership.

Requirements

• 12+ years in market or customer research, strategic insights, or product marketing within an enterprise technology, cloud, or data infrastructure company
• Demonstrated expertise in primary research methodology (qualitative and quantitative), including jobs to be done, segmentation, buyer journey, and win/loss research
• Experience with market sizing and segmentation analysis
• Proven experience directing external research agencies and partners to high standards of quality
• Proven experience briefing and influencing senior and executive leaders, with strong executive presence
• Understanding of B2B data, AI, and cloud infrastructure technologies and go-to-market models
• Record of leading large, cross-functional programs through influence and operating effectively in ambiguity
• Exceptional written and verbal communication, with the ability to present findings clearly to technical and non-technical audiences

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off (PTO)
• Leave options
• Performance-Based Incentives
• Employee Stock Purchase Plan
• Restricted Stocks (RSU’s)