CloudThat- Performance Marketing Manager

CloudThat is looking for a highly experienced performance and growth marketer with over 5+ years of pure paid marketing experience with deep expertise in handling multiple paid channels for different audiences & sectors.

Requirements

• Own budget allocation and media planning for performance marketing campaigns across India and international markets (USA), driving user acquisition and growth.
• Manage the full paid advertising stack including Search (Google/Bing), Display, Meta, LinkedIn, Native, 3rd-party, and Affiliate channels.
• Drive new growth initiatives across Google, Meta, LinkedIn, and other lead generation platforms for B2B and B2C audiences.
• Monitor and optimize campaign performance through daily, weekly, and monthly analysis to continuously improve results.
• Build and maintain performance dashboards using Looker Studio (or similar tools) for campaign, lead, and ROI tracking.
• Own performance outcomes, with clear accountability for reducing CAC, improving ROAS, and driving revenue growth.
• Continuously optimize PPC performance through keyword research, quality score improvement, CTR optimization, and bid management.
• Execute full-funnel remarketing and CRO strategies, including static/dynamic remarketing, RTB solutions, A/B testing, and lead quality optimization.
• Collaborate with design, content, and tech teams to launch high-performing creatives, landing pages, CMS (WordPress) updates, and CRM-aligned campaigns.
• Bachelor’s in engineering / technology or MBA or Digital marketing certification.
• 5+ years of hands-on performance marketing experience on search & Meta.
• Proven expertise across core paid channels – Google Search & Display, Meta (Facebook & Instagram), YouTube, LinkedIn Ads

Benefits

• Competitive salary and performance bonuses.
• Learning & development opportunities.
• Collaborative and diverse team environment.
• Be a part of the ONLY company in the world to be recognized by Microsoft, AWS, and Google Cloud with prestigious awards in 2025.