Senior Lifecycle Marketing Lead

Role Overview

The Senior Lifecycle Marketing Lead will own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will drive engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences.

What You Will Do

Develop and execute lifecycle marketing strategies, create customer contact strategies and journey frameworks, lead cross-channel customer engagement programs, and own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys.

Why It Might Be a Fit

The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, Journalism, or related field
• 3-5 years of directly related, progressively responsible work experience
• Experience in brand management, marketing, content strategy, or related fields
• Demonstrated experience with Email platforms, such as HubSpot, or similar
• Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies
• Familiarity with direct mail operations and integrated customer engagement programs
• Demonstrated knowledge of addressable audience data, data privacy, and consent management
• Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences

Benefits

• Dental insurance
• Vision insurance
• Other benefits not explicitly mentioned