Senior Marketing Strategist, App Growth

Role Overview

NPR is seeking a data-driven and highly creative marketing strategist to grow its audience for the NPR app. The successful candidate will act as a guiding force behind NPR’s mobile growth, leveraging data and insights to inform strategies and tactics.

What You Will Do

The role involves managing a dedicated advertising budget, making data-informed decisions on where to invest resources next, and understanding the audience’s needs to deepen their engagement with NPR’s content.

Why It Might Be a Fit

The ideal candidate will have a proven track record in creative marketing campaign management and data-driven performance analysis, with experience in managing paid advertising budgets efficiently.

Requirements

• 5+ years of experience in a data-driven marketing role, preferably at a media or tech company
• A proven track record in both creative marketing campaign management and data-driven performance analysis
• Proven ability to manage paid advertising budgets efficiently, especially for mobile app growth
• Experience using tracking software, pixels, UTMs, etc. to identify which specific promotions lead to new app users
• Substantial experience & comfort building campaigns for a wide variety of marketing messaging channels

Benefits

• Comprehensive benefits for employees and dependents
• Paid time off
• Financial well-being
• Medical, dental, vision, life/accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings