Principal Marketing Manager, Retention & Engagement

Role Overview

We’re looking for a Principal Marketing Manager to own the strategic vision for how Vivint builds retention and engagement across every customer touchpoint.

What You Will Do

Own the strategic vision for retention and engagement marketing across the full customer experience — from onboarding through renewal and beyond. Audit existing marketing experiences across all surfaces to identify gaps, inefficiencies, and untapped opportunities. Design and launch new, innovative retention and engagement programs that increase customer stickiness and lifetime value.

Why It Might Be a Fit

A track record as a strategic marketing leader with experience shaping and influencing strategy at the executive level. Deep expertise in retention, engagement, and lifecycle marketing, with a portfolio of programs that moved real business metrics.

Requirements

• A track record as a strategic marketing leader with experience shaping and influencing strategy at the executive level
• Deep expertise in retention, engagement, and lifecycle marketing, with a portfolio of programs that moved real business metrics
• A sharp eye for connecting brand insight to customer strategy
• Strong creative instincts paired with the rigor to execute at scale
• A customer-obsessed mindset — you default to the customer’s point of view in every decision
• Comfort operating autonomously in ambiguity, and confidence to challenge ideas (including your own) in pursuit of the best outcome
• Genuine excitement for solving complex, multi-layered marketing problems