Director, Brand Marketing

Role Overview

The Director, Brand Marketing will build and launch the brand story for new product innovations at Nutrafol, a growing company that creates clinically tested products for hair growth and provides support for people at every step of their hair journey.

What You Will Do

You’ll set strategy within the Nutrafol masterbrand platform, reporting to the SVP, Brand, and partner closely with Product Development to bring consumer insight and brand POV into the product pipeline.

Why It Might Be a Fit

This is a builder’s role that requires 8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand, with a track record of taking a product from concept to market alongside R&D, regulatory, and supply chain.

Requirements

• 8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand
• DTC experience is required
• Track record taking a product from concept to market alongside R&D, regulatory, and supply chain
• Proven ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response
• Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing
• Comfortable at the seam between an entrepreneurial brand and a large matrixed organization, and able to align partners across both without formal authority
• Fluent in segmentation and in both quantitative and qualitative consumer insight
• Sharp judgment on claims, positioning, and premium experience
• Entrepreneurial and self-directed
• Exceptional written and verbal communication
• Low ego, high ownership, and the kind of energy that makes a dispersed team want to be in the room

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance discounts and benefits