Role Overview
The role involves developing and implementing targeted marketing strategies, planning and delivering marketing initiatives, and leading the end-to-end delivery of client events.
What You Will Do
Responsibilities include creating a consistent and engaging client experience, strengthening brand awareness, and managing and optimising the marketing budget.
Why It Might Be a Fit
The ideal candidate will have a passion for marketing, drive, and the will to succeed, with experience in marketing, communications, or a related field, and a minimum of 10 years of relevant experience in banking or finance.
Requirements
- Bachelor’s degree in marketing, communications or related field
- Minimum 10 years of relevant experience in banking or finance industry, preferable private banking/wealth management
- Demonstrate experience or potential in marketing plus willingness to learn
- Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise
- Independent and demonstrate ability to juggle multiple projects simultaneously
- Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Solid knowledge of the various marketing disciplines of branding, event management and digital marketing
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- MUST be team player with CAN DO attitude
To apply for this job please visit ocbc.wd102.myworkdayjobs.com.
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