Senior Marketing Automation Specialist

Role Overview

Join Grupo Xcaret and do what you love! We are a 100% Mexican company, a leader in the tourism and adventure sector, where we combine respect for nature with our love for Mexico.

What You Will Do

Experience in planning, executing, and optimizing automated email marketing campaigns, designing automated flows focused on conversion and retention, and analyzing metrics and KPIs.

Why It Might Be a Fit

Strong knowledge of Customer Journey and Customer Experience strategies, and intermediate level of proficiency in Salesforce, Marketo, HubSpot, or MailChimp.

Requirements

• Bachelor’s degree in Marketing, Communication, or related field
• Intermediate level of English for using platforms and technical documentation
• Minimum 2 years of experience in Marketing Automation, CRM, or Digital Marketing
• Experience in planning, executing, and optimizing automated email marketing campaigns
• Strong knowledge of Customer Journey and Customer Experience strategies
• Intermediate level of proficiency in Salesforce, Marketo, HubSpot, or MailChimp
• Intermediate knowledge of HTML for editing and personalizing emails
• Experience in importing, cleaning, administering, and segmenting databases
• Experience in analyzing metrics and KPIs, creating reports, and continuously optimizing campaigns

Benefits

• Savings Fund Voucher
• Dispensary Bonus
• Assistance Bonus
• Uniforms
• Welcome passes and annual passes for use in Xcaret’s tourist parks
• Various discounts and benefits within Grupo Xcaret
• Continuous Training Opportunities for Growth

Tagged as: HubSpot, Marketo, Salesforce