Digital Marketing Lead

Role Overview

The Digital Marketing Lead is a senior strategic role within Group Marketing responsible for translating Old Mutual’s broader marketing and business priorities into integrated, audience-led digital marketing strategies that drive brand awareness, consideration, engagement, digital adoption and business value.

What You Will Do

The role involves translating business objectives into clear digital marketing strategies, establishing consistent digital marketing principles and best practices across business units, and ensuring digital channels play clearly defined roles within the marketing funnel.

Why It Might Be a Fit

The ideal candidate should have strong knowledge across digital marketing strategy, integrated campaign planning, brand digital marketing, B2B digital marketing, social media strategy, paid media, audience strategy, digital analytics, measurement, martech, digital adoption, and marketing technology.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing or related discipline
• 8–10+ years’ experience in digital marketing, integrated marketing or related disciplines
• Significant experience developing digital marketing strategies
• Experience managing multiple business units, brands or portfolios
• Experience managing digital agencies and specialist partners
• Experience leading teams of digital marketing professionals
• Strong understanding of paid, owned and social digital ecosystems
• Experience operating in complex stakeholder environments

Benefits

• Competitive salary
• Benefits package
• Opportunities for career growth and development
• Collaborative and dynamic work environment
• Recognition and reward for outstanding performance