Senior CRM Manager

Role Overview

As a Senior CRM Manager, you will shape the future of data-driven customer experience for the business units OMR Education and OMR Festival. You will develop our CRM strategy, design automated customer journeys, and ensure relevant and personalized communication throughout the entire customer lifecycle.

What You Will Do

Your responsibilities will include developing our CRM and lifecycle strategy, designing automated customer journeys, writing and optimizing newsletters and email campaigns, and analyzing campaigns, customer journeys, and KPIs.

Why It Might Be a Fit

To be successful in this role, you should have experience in CRM, lifecycle marketing, or marketing automation, and be able to think strategically and analytically, with a good feel for content, target groups, and communication.

Requirements

• several years of experience in CRM, lifecycle marketing, or marketing automation
• use of HubSpot or a comparable marketing automation platform
• development of automated customer journeys
• confidence with CRM data, segmentations, and performance metrics
• analytical thinking and a good feel for content, target groups, and communication
• fluent German and English skills

Benefits

• opportunity to join one of the most exciting German media companies
• feel-good office with adjustable tables, massage chairs, mini-gym, summer deck, etc.
• fresh campus team-prepared snacks, as well as a large muesli and drink offer
• company fitness through EGYM Wellpass, mental health offers from nilo, and occupational old-age provision
• flexible working hours and heycare for childcare, pet care, or caring for relatives and more work-life balance
• bicycle leasing, HVV Proficard subsidy, job car, and employee discounts on partner products
• access to all OMR further education formats and a steep learning curve in digital fields
• opportunity to network with the players in the digital scene through the OMR cosmos

Tagged as: Data Analysis, HubSpot