Senior Membership Solutions & Marketing Automation Analyst

Role Overview

As the Senior Membership Solutions & Marketing Automation Analyst, you will lead the definition and delivery of end-to-end Membership and Wallet solutions that improve customer value, engagement and operational effectiveness. You will collaborate across Membership, Data & AI, Technology, Marketing Automation and implementation partners to translate business opportunities and customer needs into scalable solutions.

What You Will Do

You will lead discovery workshops, own Membership and Wallet solution definition, create functional solution designs, design end-to-end customer journeys, and design, build, deploy and optimise multi-channel Membership and Wallet campaigns using Salesforce Marketing Cloud.

Why It Might Be a Fit

You will champion responsible AI and Marketing Automation best practice, analyse customer, campaign, Membership and Wallet data, and partner with engineering teams and implementation partners on requirements, testing and implementation readiness.

Requirements

• Deep understanding of Loyalty programs and campaigns, customer journeys and operational processes
• Strong business analysis skills including workshops, requirements elicitation, business rules and acceptance criteria
• Experience designing data products, logical data models, source-to-target mappings, processes and integrations
• Strong SQL capability, across SFMC and Snowflake for segmentation
• Hands-on Salesforce Marketing Cloud experience within an enterprise environment
• Experience of CRM or BTL marketing experience in a hands-on campaign management role
• Understanding of data pipelines, automation logic, segmentation models, APIs and personalisation tooling
• Experience using data, dashboards, reporting and AI-assisted analysis to improve quality and execution efficiency
• Experience with Agile delivery, UAT, implementation partners, issue resolution and delivery readiness
• Understanding of enterprise Data & AI architecture, governance, privacy and security requirements
• Strong communication, stakeholder management, coaching and best-practice advocacy skills
• Experience with Snowflake, Google products and personalisation tooling

Benefits

• Fully subsidised Southern Cross health insurance cover for you and your family
• Lifestyle leave, giving you the option to purchase an extra week or two of annual leave
• Discounts on One New Zealand products, services and much more!
• Proudly Rainbow Tick certified and champion diversity of thought, perspective and background