Demand Generation Manager

Role Overview

Osano is looking for a Demand Generation Manager to help build and execute programs that create awareness, generate qualified pipeline, and drive revenue growth. The role involves developing and executing integrated demand generation campaigns and programs end to end to drive qualified pipeline against Osano’s revenue goals.

What You Will Do

The Demand Generation Manager will develop and execute integrated demand generation campaigns and programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology, and will be able to analyze funnel performance across lead generation, conversion, pipeline creation, and revenue to identify opportunities for improvement.

Requirements

• 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role
• Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue
• Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation
• Experience working across multiple demand generation channels, including email, paid media, content, webinars/events, and ABM
• Hands-on experience running paid search and LinkedIn campaigns in the platforms yourself, not through an agency, with a track record of scaling spend efficiently
• Strong analytical skills with the ability to interpret campaign and funnel data and turn insights into action
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
• Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting
• Comfortable owning projects independently and moving between strategy and hands-on execution
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, deadlines, and priorities at once
• Collaborative mindset and experience partnering closely with Sales, Revenue Operations, Product Marketing, and Content
• Curious and experimental approach—you enjoy testing ideas, learning from the results, and continuously improving performance
• Clear communicator who can explain both campaign strategy and performance to stakeholders across the organization

Benefits

• Competitive compensation + ownership interest for an early stake in our success!
• Unlimited paid time off with a requirement to take at least two weeks off per year
• Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50% for Medical, Dental, and Vision Insurance via Aetna
• A fully, permanently remote company so you can work from anywhere in the U.S.
• Receive a MacBook + $600 to craft your home workspace
• Annual company trip designed to foster connection, creativity, and fun together!
• Mental health benefits with free memberships to mindfulness + talk therapy services