Marketing Director

Role Overview

Hanford Post Acute is seeking a Full-Time Marketing Director to lead marketing, public relations, and community outreach efforts. The ideal candidate is a motivated professional who understands the healthcare referral process and is passionate about connecting residents and families with exceptional post-acute care.

What You Will Do

The Marketing Director will plan, develop, and implement marketing and public relations programs to increase census and promote facility services. They will build and maintain relationships with hospitals, physicians, case managers, and community organizations.

Why It Might Be a Fit

The successful candidate will have a strong ability to develop referral partnerships, support census growth, and protect confidential information. They will also have excellent organization, follow-through, and time-management abilities.

Requirements

• Bachelor’s degree in marketing, public relations, business, healthcare administration, communications, or a related field
• Five years of relevant healthcare marketing or public relations experience
• Skilled nursing, post-acute care, healthcare sales, admissions, or referral-development experience
• Established relationships within the local healthcare community
• Demonstrated ability to develop referral partnerships and support census growth
• Proficiency in Microsoft Office
• Strong presentation, communication, networking, and customer-service skills
• Excellent organization, follow-through, and time-management abilities
• Ability to work independently, manage multiple priorities, and represent the facility professionally

Benefits

• Competitive salary of $70,000–$72,000+ per year
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Paid time off and paid holidays
• Bonus and reward opportunities
• Professional development and career-growth opportunities