Lead Product Marketer

Role Overview

Lead the GTM strategy for self-serve and product-led growth motion, connecting product value, customer behavior, lifecycle engagement, and storytelling into a scalable growth engine.

What You Will Do

Improve onboarding, activation, product adoption, upgrade conversion, and lifecycle engagement across the customer journey, working closely with Product, Sales, Customer Success, and Marketing.

Why It Might Be a Fit

You’ll thrive at the intersection of product, marketing, customer experience, and growth, with opportunities for strategic leadership and cross-functional collaboration.

Requirements

• Strategic operator with experience at the intersection of product, marketing, customer experience, and growth
• Ability to lead go-to-market strategy and execution for self-serve and product-led customer journeys
• Experience with product-led growth and lifecycle marketing
• Strong analytical skills with ability to analyze user behavior, product usage, and funnel performance

Benefits

• Competitive salary ($90,000 – $120,000 per year)
• Full-time employment