The Partner Marketing Team serves as a strategic marketing unit for supporting scaled partner marketing content, sales collateral, digital marketing, and promotional activations at in-person and virtual events. As an Integrated Product & Agency Marketing Manager, you will be supporting partners in the TikTok Marketing Partners Program to develop strategies to advance TikTok’s products, value and vision with the ecosystem of partners.

Requirements

Develop cohesive messaging and creative strategies across touchpoints, ensuring consistent brand storytelling and partner integration;
Strong ability, experience, and interest in experiential event marketing, including regional/global events and webinars;

Work closely with the comms team for planning PR promotion of key moments or tentpoles;
Proficient writer for digital marketing content creation including case studies, blogs, and whitepapers;
Demonstrated strong abilities for deck building and storytelling product and core brand narratives;

Project driver collaborating with key internal stakeholders across the business including product teams, other marketing teams, partner managers, legal, procurement, vendor management, and more;
Work closely with partnership teams in APAC to devise and drive partner marketing programs and growth strategies;
Collaborate across paid, earned, and owned channels to execute integrated marketing campaigns that drive awareness, engagement, and conversion;