Role Overview
The Marketing Automation Specialist will build, optimize, and scale automated marketing campaigns, email workflows, lead nurturing systems, and CRM processes. This is a hands-on, execution-focused role for someone who understands how marketing automation translates into qualified leads, pipeline, and revenue.
What You Will Do
The role involves building and optimizing automated marketing workflows, creating nurture sequences, designing lead scoring models, building lifecycle-based automation, and monitoring automations to ensure reliable execution.
Why It Might Be a Fit
The ideal candidate will combine technical marketing execution with a strong understanding of customer journeys, enjoy building systems and making them more efficient, and use performance data to make decisions.
Requirements
- 2+ years of experience with marketing automation platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or similar
- Hands-on experience building marketing automation workflows
- Experience creating nurture and drip campaigns
- Experience with lead scoring and audience segmentation
- Strong email marketing and campaign execution experience
- Familiarity with CRM platforms such as Salesforce, HubSpot CRM, or Zoho
- Strong Excel or Google Sheets skills for segmentation, analysis, and reporting
- Understanding of email marketing compliance and data privacy requirements
- Strong analytical and problem-solving skills
- High attention to detail
- Strong written and verbal English communication
- Ability to work independently in a remote environment
- Availability during U.S. business hours
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Paid time off
- Retirement plan
- Stock options
- Flexible work arrangements
- Professional development opportunities
To apply for this job please visit jobs.workable.com.
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